CRM: the dance of tasks and gestures
[published in Internet Retailer]
Gestures are the things you do that provide value beyond the interaction. Let’s look at a few rules.
Modern CRM
[published in Contagious]
Modern CRM and how to differentiate your brand on an endless digital shelf.
6 ways to put an end to the ‘press 1 for…’ customer experience
[published in The Next Web]
The role of voice, chatbots, automation and an approach to a good experience.
Social platform buy buttons: a silent revolution gathers steam
(published in Marketing Magazine UK)
Understanding where social fits into the current purchase journey, and what the changes will mean.