Thomas Stelter
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  • Blog
  • Background
  • My Journey
  • Reading List
  • Published Articles

Tag: CRM

CRM: the dance of tasks and gestures

June 15, 2017ThomasPublished articlesCRM

[published in Internet Retailer]
Gestures are the things you do that provide value beyond the interaction. Let’s look at a few rules.

Modern CRM

April 18, 2017ThomasPublished articlesCRM

[published in Contagious]
Modern CRM and how to differentiate your brand on an endless digital shelf.

6 ways to put an end to the ‘press 1 for…’ customer experience

February 14, 2017ThomasPublished articlesCLM, CRM

[published in The Next Web]
The role of voice, chatbots, automation and an approach to a good experience.

Social platform buy buttons: a silent revolution gathers steam

October 13, 2015ThomasPublished articlesCRM, Social

(published in Marketing Magazine UK)
Understanding where social fits into the current purchase journey, and what the changes will mean.

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