Thomas Stelter
  • Blog
  • Background
  • My Journey
  • Reading List
  • Published Articles
  • Blog
  • Background
  • My Journey
  • Reading List
  • Published Articles

Category: Published articles

How automotive brands can win over the always-on consumer

July 19, 2017ThomasPublished articles

[published in Campaign]
Voice, IoT, and CRM-based CLM systems unlock brand value in a consumer’s life.

CRM: the dance of tasks and gestures

June 15, 2017ThomasPublished articlesCRM

[published in Internet Retailer]
Gestures are the things you do that provide value beyond the interaction. Let’s look at a few rules.

Modern CRM

April 18, 2017ThomasPublished articlesCRM

[published in Contagious]
Modern CRM and how to differentiate your brand on an endless digital shelf.

Why can’t creatives and technologists be friends?

March 6, 2017ThomasPublished articles

[published on Campaign]
While the industry embraces data and creativity, it often leaves the tech team behind.

6 ways to put an end to the ‘press 1 for…’ customer experience

February 14, 2017ThomasPublished articlesCLM, CRM

[published in The Next Web]
The role of voice, chatbots, automation and an approach to a good experience.

What The History Of Search Tells Us About The Future Of AI

November 17, 2016ThomasPublished articlesAI

[published in Contagious]
Learned behaviors, natural language query, voice assistants … and sangrias!

Battlefield tested: Marketing lessons from the military

November 11, 2016ThomasPublished articlesleadership

[published in Campaign]
What teams can learn from the military when building toward a culture of service.

A Buyer’s Guide to Digital Innovation: Silver Bullet or Albatross?

October 11, 2016ThomasPublished articlesInnovation, Strategy

[published in The Huffington Post]
True innovation is challenging to find—but golden when you find it.

The connected home: The final digital frontier

October 5, 2016ThomasPublished articlesIoT

[published in The Next Web]
How IoT devices fit into the fabric of our lives and drive real brand value.

Time Is the New Currency

March 21, 2016ThomasPublished articles

[published in Ad Age]
Five ways brands can stop wasting customers’ time — and give some back.

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