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Social platform buy buttons: a silent revolution gathers steam

(originally published October 13, 2015, Marketing Magazine UK) With major updates to social commerce from Twitter, Facebook and Pinterest, a silent, social revolution is starting to surface. Twitter recently announced a new partnership with payment-processing company Stripe. This move adds it to the growing number of social networks that have recently added or improved buying on their […]

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Successful Innovation Enables Creativity

Everyone loves new gadgets. Innovative products are part of our daily conversations, and the most inventive ones often become aspirational. However, many of the companies who create these innovations fail to consider the sometimes not-so-obvious reasons why their customers and audiences love them, and how to use those insights to design experiences that turn customers […]

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LinkedIn: The Ironman Platform

March is one of my favorite months for many reasons – the first day of spring, NCAA March Madness, and the annual kick-off of the 2014 Ironman triathlon season. It has been many years since last competing in a triathlon, but I still enjoy the three events – swimming, biking and running (only now my […]

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The Future of eCommerce, Amazon, and Other Emerging Platforms

[published by POSSIBLE] Thomas Stelter joined POSSIBLE in October 2013 as the VP of Emerging Solutions, directing the growth of newly established practices around Amazon, LinkedIn, and new platforms that pose challenges and opportunities for clients globally. His digital career spans nearly 20 years, and includes working on the evolution of cloud-based eCommerce procurement platforms […]

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