The capacity to endure is the key trait that underlies great performance in virtually every field. But what if we all can go farther, push harder, and achieve more than we think we’re capable of?

Measure What Matters

Origin and application of the OKR goal-setting system. Objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame.


Making uncertainty desirable, even necessary, and proposes that things be built in an antifragile manner; beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better and better.

The Great Mental Models

Cognitive tools for understanding ways to approach problems, grasp new concepts, identify patterns, and understand how the world works objectively.


A systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.

Peak Performance

The latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains.

Thinking, Fast and Slow

About the two systems that shape our judgments and decisions and insights into how choices are made in both our business and our personal lives.

Homo Deus

Explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental question: Where do we go from here?

Descartes’ Error

Descartes challenged traditional ideas about the connection between emotion, reason, and the human brain. Emotions are not a luxury, they are essential to rational thinking and to normal social behavior.