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How automotive brands can win over the always-on consumer

[as published in Campaign] With self-driving vehicles and ride-sharing apps, car marketers must adapt to an ever-changing, technological landscape. Tesla sets a pre-order record without a working prototype, Volvo is going 100 percent hybrid, Ford partners with Amazon and millennials don’t even want a car. While it feels like a Schrödinger’s cat experiment, by leveraging […]

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